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Designing influence

Design Week Fort Wayne features leading experts in the field

By Eddie Torres

Fort Wayne Reader


A couple years ago, Wunderkammer Company undertook a research project called the Creative Census that attempted to take stock of Northeast Indiana’s “creative economy.” The study found that over 30% of that creative economy in the area is within the design fields, producing “…over $100 million per year in economic impact.”

“Design Week Fort Wayne was originally created as the direct result of that Creative Census research project,” says Dan Swartz, the executive director of Wunderkammer Company, who is organizing Design Week. “We wanted to bring in local, national, and international design experts who directly impact the attraction, retention, and development of our regional design talent.”

An opportunity to elevate the profile and importance of design in Northeast Indiana’s growing economy, the 2017 edition of Design Week Fort Wayne tackles a wide variety of topics — from advertising/marketing to urban planning — and features an impressive line-up of speakers, including some keynote speakers who are considered among the world experts in their fields.


Graphic Design/Advertising
Learn how the visual arts, expert graphic design, and new marketing strategies converge to inform how we consume media and advertising today.

All events at Wunderkammer Company — 3402 Fairfield Ave

Erin Loechner, of the popular design and lifestyle blog “Design for Mankind,” will be on-site all day Monday to sell and sign copies of her new book, Chasing Slow: Courage to Journey Off the Beaten Path.

1-1:45 p.m. | Monday, May 8
TALKS: BRETT BLOOM, Co-Founder, Half Letter Press

Artist, writer, activist, and cofounder of Half Letter Press, in Chicago, Bloom is on a mission to support people and projects that wouldn’t otherwise receive assistance through mainstream channels.

2–2:45 p.m. | MONDAY, May 8

TALKS: ANGELA HICKS, Senior Inbound Professor at Hubspot
Hicks holds a BFA in graphic design and an MA in advertising and public relations. She uses her extensive knowledge to teach about website design, contextual marketing, and user experience.

3–3:45 p.m. | MONDAY, May 8

TALKS: BRIAN FRENCH, Owner of French Paper Company
French is a sixth-generation salesman at French Paper Company in Niles, Michigan. His focus is helping designers and printers make their projects a reality with quality stock.

4–4:45 p.m. | MONDAY, May 8
Hear about and see the creative work being done in and around our community. Local designers will show some of their recent work and hold a Q&A.

5–5:45 p.m. | MONDAY, May 8
TALKS: STEPHANIE CARPENTER, Assistant Director at Hamilton Wood Type & Printing Museum
Carpenter is an IU-educated graphic designer, letterpress printer, and book artist. She teaches letterpress and bookmaking workshops and serves as the museum’s archivist, in-house printer, digital-media specialist, and volunteer

6–7 p.m. | MONDAY, May 8
KEYNOTE: STEFAN SAGMEISTER, designer and art director at Sagmeister & Walsh
Austrian-born designer, art director, and co-founder at the helm of Sagmeister & Walsh in New York City. His work includes award-winning album art for the Rolling Stones and Talking Heads, stunning exhibitions at The Guggenheim
Museum, and more.

7:30–10 p.m. | MONDAY, May 8
Join us as we meet to discuss the day’s events and brainstorm new projects with the information gained. Appetizers and a cash bar will be provided to keep the conversations going, and partnering organizations will be on-site to engage the


Find out what’s happening in the world of forward–thinking design-meets-tech, and how the changing face of the industry is altering how we interact with reality—virtual, augmented, and otherwise.

All events at Wunderkammer Company — 3402 Fairfield Ave

2–2:45 p.m. | TUESDAY, May 9
TALKS: MICHAEL E. WEVER, Partner at Barnes & Thornburg
Wever’s practice involves all aspects of intellectual-property law, including patents, trademarks, copyrights, intellectual-
property agreements, and related litigation.

3–3:45 p.m. | TUESDAY, May 9
Ehinger, recent recipient of the Athena Leadership Award, is responsible for quality improvement and customer service at Parkview Hospital, where she has worked since 2003.

4–4:45 p.m. | TUESDAY, May 9
TALKS: HEATHER SCHOEGLER, President of Augustus Advisors, Inc.
Schoegler’s background in community engagement and public relations has given her a passion for designing research-driven strategies that encourage growth, change, and well-being in the organizations with which she works.

5–5:45 p.m. | TUESDAY, May 9
GRANT SCHULTZ, North River Capital
Anthony Caudle, Redtail Capital
Investing in innovation: Find out who’s involved, what’s happening, and why it’s important, from a panel of investors.

6–7 p.m. | TUESDAY, May 9
KEYNOTE: NICHOLAS THOMPSON, Editor-in-Chief of Wired magazine
Editor-in-Chief of Wired magazine, one of the world’s top tech publications, covering the changing world of cutting-edge tech and its effects on all of our lives.

7:30–10 p.m. | TUESDAY, May 9
Join us as we meet to discuss the day’s events and brainstorm new projects with the information gained. Appetizers and a cash bar will be provided to keep the conversations going, and partnering organizations will be on-site to engage our


City Design/Urbanism
Discover what’s now and what’s next for our city and our communities, and what’s on the horizon for the cities of the future.

All events at Wunderkammer Company — 3402 Fairfield Ave

1-1:45 p.m. | WEDNESDAY, May 10
JEFF BARNETT, Deputy Mayor of Indianapolis
Cities are designed by a variety of entities, but governed by only a few. Our City Executive Panel will provide an overview of how mayors include design in their decision making and how they have implemented city design.

2–2:45 p.m. | WEDNESDAY, May 10
BRIAN PAYNE, Central Indiana Community Foundation
PATTI HAYS, AWS Foundation
DEB WASHLER, Lincoln Foundation
Fort Wayne Community Foundation
Join us for a discussion of the role of philanthropy in city design, through the lens of a diverse panel of private, corporate, and community-foundation leaders.

4–4:45 p.m. | WEDNESDAY, May 10
TALKS: MELVIN HENLEY, Detroit Creative Corridor Center (DC3)
A strategist, implementer, and advocate within the creative industry, Henley passionately promotes intercultural dialogue, creative diversity, and the exploration of opportunities for developing talent in his community and beyond

5-5:45 P.M. | WEDNESDAY, May 10
JOSH MCMANUS, COO of Rock Ventures
PETE ESHELMAN, Owner/Founder, Joseph Decuis
RACHEL McINTOSH, VP PNC Community Development Banking
We’ll discuss the relationship between impact investing and the growth and well-being of the cities that benefit from it.

6–7 p.m. | WEDNESDAY, May 10
KEYNOTE: HUGH FORREST, Chief Programming Officer of SXSW Interactive Conference
Longtime chief programming officer of the annual South by Southwest (SXSW) Interactive Conference in Austin, Texas, an event that brings together over 70,000 digital creatives from around the world.

7:30–10 p.m. | WEDNESDAY, May 10
NETWORKING: Sponsored by Promise Lutheran Church and in partnership with Congress of New Urbanism-Midwest
Chapter (CNU).
Join us as we meet each other to discuss the day’s events and brainstorm new projects with the information gained. Appetizers and a cash bar will be provided to keep the conversations going, and partnering organizations will be on-site
to engage our audience.


Architecture/Interior Design
Join us as we hear from the top minds in the business and uncover the most current concepts being used to design the spaces where we live and work.

All events at Wunderkammer Company — 3402 Fairfield Ave

1-1:45 p.m. | THURSDAY, May 11
TALKS: JOSH MERCER, Architecture and Design Manager at Knoll
With a background in workplace and federal-building design, Mercer is now a passionate collaborator in the architectural and design community who educates colleagues and clients about design heritage, workplace research, and sustainability.

2-2:45 p.m. | THURSDAY, May 11
TALKS: CORY MILLER of Elevatus and JOSH ANDERSON of Anderson + Bohlander discuss the renovation of Fort Wayne’s General Electric Campus

3-3:45 p.m. | THURSDAY, May 11
TALKS: MELISSA PRICE, CEO and co-founder of DPOP!
dPOP stands for “People, Office, Places.” The organization’s origins lie in creating award-winning office spaces for the Quicken Loans Family of Companies. Their services are no longer just for Quicken Loans — they are taking their superpower to anyone and everyone who wants to be in the forefront of workplace culture.

4-4:45 p.m. | THURSDAY, May 11
TALKS: KIMBERLY SMITH, Senior Director Workplace Strategy at Knoll
Smith is formally trained in design and spent many years working with top architecture and design firms around the world. She uses her background to assist clients in reaching culturally relevant workplace solutions.

5–5:45 p.m. | THURSDAY, May 11
Panelists: Ball State Professors JANICE SHIMIZU, and JOSH COGGESHALL
Exhibit Columbus is an annual exploration of architecture, art, and design. It challenges today’s designers to develop new ideas with the power to transform communities.

6–7 p.m. | THURSDAY, May 11
KEYNOTE: MARGARET CAVENAGH, Interiors Architect and Designer at Studio Gang
Interiors architect and designer at the urbanism and architecture practice Studio Gang, with offices in Chicago and New York.

7:30–10 p.m. | THURSDAY, May 11
Join us as we meet each other to discuss the day’s events and brainstorm new projects with the information gained. Appetizers and a cash bar will be provided to keep the conversations going, and partnering organizations will be on-site
to engage our audience.


Style (Fashion/Beauty)
Lectures, tours, and informative programming
focused on the design process as it applies to fashion and beauty.

All events at Wunderkammer Company — 3402 Fairfield Ave

1–1:45 p.m. | FRIDAY, May 12
TALKS: DANIEL DEJAN, Creative Manager, Sappi Fine Paper
“Haptic Brain/Haptic Brand—A Communicator’s Guide to the Neuroscience of Touch.” More than half the human brain is devoted to processing sensory experiences. Touch, in particular, is an important part of the communication process. The way we understand and interpret the world is fundamentally rooted in our physical bodies. So, how things feel drives our thoughts and behaviors, influences our comprehension and retention of information, and profoundly shapes our emotional connections. Haptic Brain/Haptic Brand looks at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This new publication examines haptics—the study of how our sense of touch shapes what we think, and explores the science that explains why haptic brains respond so well to haptic brands.

2–2:45 p.m. | FRIDAY, May 12
TALKS: KATIE DRISCOLL, Founder and President of Changing the Face of Beauty
Driscoll believes media and advertising can change perceptions and provide opportunities for people of all abilities. She has been featured on the Today show and interviewed by the Huffington Post, People magazine, and more.

3–3:45 p.m. | FRIDAY, May 12
TALKS: MARK TEVIS, Publisher, Daily Front Row
The Daily Front Row, the essential fashion publication for the industry’s A-list insiders, has benefited tremendously from the expertise of Tevis since his promotion to publisher, in 2015.

4–4:45 p.m. | FRIDAY, May 12
EMMA MEYER, Dorothy Combs Models
BRETT GOLLIFF, car designer at GM and a freelance shoe designer
Other panelists TBA
A collection of Hoosiers who have strong roots in the region, but who now work in some of the highest levels of the fashion world. The panel will discuss how we can better develop, attract, and retain creative talent in the Midwest.

5–5:45 p.m. | FRIDAY, May 12
Panelists TBA
Learn more about Midwest fashion design: the brands, the breakthroughs, and what the beauty between the coasts has to offer the wearable-design world.

6–7 p.m. | FRIDAY, May 12
KEYNOTE: KATHLEEN ROWOLD, Professor and Director, The Sage Collection
Director of Indiana University’s Sage Collection of historical and contemporary clothing, and one of the world’s leading experts on the social and aesthetic history of Western fashion.

7 p.m.–12 a.m. | FRIDAY, May 12
Mark the end of the second annual Design Week Fort Wayne.

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